The service, using Microsoft’s cloud software, will give big and small companies real-time data to determine ways to improve how they move goods.
For example, a medical-device maker could find out from the new FedEx Surround service that a snowstorm threatens to delay the shipment of a heart-surgery kit to a hospital. Based on the package’s high priority, the shipment could be rerouted to make sure it arrives on time.
This is all fine and good, but Microsoft isn’t the only big software player in the tech space with the resources to not only come up with something like this but do so in short order. It would be great to see companies coming up with different ways to remain competitive, rather than make scrambly moves to stay relevant.
That other player, by the way, is Amazon.