To help sellers find profitable products without wasting their time, I've put together a guide on finding products to sell on Amazon with an easy-to-use tool called AmzChart.
Amazon is the largest eCommerce platform globally and it shows no signs of slowing down. The average Amazon product sells for $20-33, which means if you can find products to sell on Amazon that are priced in that range, there's real potential for nice profits. To help sellers find profitable products without wasting their time, I've put together a guide on finding products to sell on Amazon with an easy-to-use tool called AmzChart. We'll even quickly analyze a niche in this post.
What is AmzChart?
Maybe you've seen the big-name Amazon tools like Jungle Scout, Helium, and the like. They're powerhouses that can take your business to the moon, but sometimes all we need is a tool for a specific purpose. I love tools that do one thing and do them well, and AmzChart fits into that category.
AmzChart amassed a database of over 100 million products from across all of the Amazon marketplaces and turned that data into something searchable and filterable, allowing you easy access to insights about products that are trending, popular, and prime opportunities for Amazon sellers.
How Does AmzChart Find High-Value Niche Products?
This is where things get kind of wild. The interface isn't complicated like we see with some tools. You'll primarily work off the screen you see below. The search interface is broken into two pieces: the search field (1) and all the levers (2).
AmzChart has taken all of the listings it collected and made them searchable based on a bunch of different data points:
- Time. it's one thing to find a product that sells well right now, but how sustainable is it? How was it doing 30 days ago? Adjustments in data over time can indicate seasonality, a bunch of new sellers already moving in on a listing, or other factors that may make the product more or less appealing.
- Estimated sales. The evergreen data point. Pair this with the number of sellers. A high sales per day with only a handful of sellers could indicate a popular product that's worth looking into. A low sales-per-day number with few sellers may mean it's not often in stock, the listing is subpar, or there's an opportunity to list at a more competitive price. Alternatively, a high sales-per-day number with many sellers may indicate saturation.
- BSR. The Best Seller Ranking is a numerical representation of popularity on Amazon within a category. The ideal range varies depending on the category but looks for a range that includes the top 1%.
- Buy Box Price. The last thing anyone needs is to find a product with potential, only to find out that potential comes with a tiny profit. Maybe there's an opening for a high-volume play, though, so keep a range in mind.
- Total Reviews. A product with a high number of reviews indicates it's been on the marketplace for a while. New products generally don't have high numbers of reviews and can also mean they're Private Label products or are being sold by the brand themselves, either of which is a no-go.
- Release Date. Paired with the review count, use this knob to narrow down the product's age on the marketplace.
- Buy Box Seller. Filter listings based on whether Amazon is in the Buy Box, a third party claims the Buy Box, or neither. Neither could mean the prices are too high and a potential to offer a product at a more competitive price.
- A+ Content. This is a special knob I want to call out. Listings with A+ Content (long-form product descriptions with imagery, etc.) often also come with a brand that's on the Brand Registry. Amazon encourages brands to use the Registry to weed out unauthorized sellers, so keep that in mind. It's not always a guarantee of higher risk, but that content didn't get there by accident or through a regular third-party seller.
We'll dive into how it all works and find an actual product to sell in the next section.
How to Use AmzChart to Find Products With AmzChart
With an idea of all the adjustments, we can make in searching for a product, let's dive into a potential niche here on the blog and see what we can come up with.
For this example, we're going to look at bird feeders. The wild bird feeding/birding market is expensive and full of high-margin products, and there's a potential opportunity for products with good margins.
For this example, I wanted to target this niche specifically. I tuned the search results to give me products that match
bird feeder (1), with potentially good margins and sales ranking (2, 3), and were products Amazon is not selling (4).
One of the products that immediately stands out in this search is this one:
I like this listing for a few reasons:
- The price is reasonable, and the materials are relatively simple.
- The brand only sells it – this wouldn't make an excellent third-party seller opportunity but indicates potential for private label.
- The reviews are good, but they could be better. Finding a way to channel them adds further credence to being suitable as a private label product.
Now that we have something to latch onto, let's dive in a bit more and search specifically for this bird feeder. In doing so, we find another similar product, with even better numbers.
With that in mind, I'm confident we have an excellent opportunity that's worth spending some time on. Hopping over to Alibaba real quick, it takes all of 15 seconds to find a listing that matches what we're looking for, with pricing that gets us starting in the right direction, too. Depending on the exact Amazon fees for a product like this, we could easily see a product with 40-80% ROI. Taking review feedback into account would likely increase the product cost a bit, but that move could very well be worth it in commanding a higher price tag.
Extra Features and Extra Value
Product search is just the beginning of the power of AmzChart, though. Pro users–you're a pro user, you just don't know it yet–gain access to some killer additional tools that no one should go without:
- Market Insights: See where the trends are coming from and going at the category level.
- Charts: Track best sellers across all categories and what products make the most significant changes with the BSR.
- Hijack Alerts: This is Amazon, after all, and it's critical to be aware of potential hijackers on your listings.
- Product Tracking: Keep a watchful eye on your competitor's products, too. Know what they're up to and how their products are doing so you can make informed decisions about your products.
Using AmzChart - Summary
Getting your hands on accurate, robust data has never been more critical than it is today. The Amazon marketplace was practically overflowing and saturated to make an uneducated guess about what people want; you need facts. With AmzChart's product search tools for Amazon sellers, you can get the information you need to make an informed decision about whether or not this product will be a success (or if there even needs to be one). Sign up for just $1 and get access to all nine marketplaces, and over 100 million products, track keywords, monitor your listings, and more!