Long considered one of the heavyweights in the Amazon seller-tool space, Jungle Scout‘s feature set and offering is nothing short of impressive. With such an in-depth feature set, it’s hard to imagine what could come next. To my amazement, The JS crew are back at it and giving two of their most powerful features a substantial refresh, and we’re going to take a look at what’s new.
What is Jungle Scout?
Any Amazon seller will tell you that managing all the components of a successful Amazon Marketplace-centric business is a lot like juggling. In the air, you’ll have listings, inventory, reviews, placement, and product research simultaneously. Everything’s moving fast, too, so the last thing anyone wants is to have to jump around between a bunch of different tools that all behave differently.
Jungle Scout to the rescue. All the processes and features an Amazon seller would need exist in one central location. Do product research, create your listings, figure out the best keywords, track inventory, check listing performance, and more, without having to change tools. There is no such thing as a magic bullet, but that hasn’t stopped Jungle Scout from getting pretty dang close.
I’ve already covered Jungle Scout in substantial detail in my 8-part review, so I won’t rehash everything here. Instead, we’ll just talk about the awesome bits that have changed recently and how they’re better than ever before.
Let’s dive in.
First up on the list of substantial refreshes is Keyword Scout. Keyword Scout is built to give you an idea of what shoppers on Amazon are really looking for. Add ASINs and in return, Jungle Scout provides keywords that match to competition products and how those products are ranking for the related keywords.
From there it’s really just cake. Input a keyword or key-phrase and Jungle Scout displays a list of related keywords that are most often more specific and their search volume. For example, looking for keywords for “glove” might return more specific, higher-trafficked keywords like “winter glove” or “baseball glove.” You’ll be able to use this data to come up with a pile of keywords that are specific to your products but still draw the attention and the traffic of prospective shoppers.
It’s not enough to just come up with a list of keywords, though. It’s also important to see how those keywords have done over time. It wouldn’t help much if a keyword is raking high now but historically has been trash. Sometimes keywords have seasonality, too, like “t-shirt” versus “Christmas t-shirt.”
Creativity doesn’t happen in a vacuum, and neither should keyword crafting. Plus in competitor ASINs and review them as a group to gather the best keywords out of all of them, and have a massively powerful head start when creating your listing.
When it comes to advertising, you’ll be able to take all this data and use it to inform which keywords your PPC campaigns run using, and know exactly which ones aren’t worth your time. There’s nothing worse than dropping a load of cash on ad campaigns that don’t perform because the keywords weren’t a good match.
(Jungle Scout hosted a webinar just a couple of days ago as I write this post covering the updates to Rank Tracker, so if you’d rather watch, feel free to do so here but make sure to come back for an awesome discount at the end of this post.)
Knowing where your product stands for search terms is super important. Ensuring you’re sitting comfortably on the first few pages of search results is practically a make-or-break point for many sellers, especially in crowded niches.
This is where Rank Tracker comes in. Rank Tracker’s purpose is to analyze your products and generate keyword lists, showing you exactly where your products stand in the search results. It’s not enough to just be aware of your products, though. Rank Tracker also displays your competition and how your listings compare.
So, you’re ranking in some search terms but not others. Now what? Rank Tracker has you covered here, too, by displaying keyword searches that your products may not be ranking for–but should–which could very well lead to superior search placement and additional sales.
Rank Tracker points out the weak keywords, too. Keep your listings fresh and clean and drop the cruft. Keyword Scout and Rank Tracker tie in well together, too. Load up on keywords with the former and efficiently transfer them into the latter.
Sign Up for Jungle Scout and Save A Ton
These are just two of the powerhouse tools Jungle Scout has on offer, and the good news is they all come in one awesome package. The even better news is followers of The Seller Journal get a mind-numbing 50% off their first purchase, too. With a 14-day risk-free trial, you’ll quickly find yourself being ahead of the game. Don’t end up regretting taking your Amazon business to new levels sooner.