Anyone who has spent more than a few minutes trying to ship something to their customers knows that an exemplary shipping label printer makes or breaks the process. With the number of 4x6 label printers on the market, it can be daunting to figure out which suits your business’ needs the most. In this article, we’ll look at a handful of shipping label printers, identify which you should look at, and skip over.

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Skip to the end: my favorite all-around thermal shipping label printer is the Rollo X1040. Read my review or get one.

Why Use a Dedicated Thermal Shipping Label Printer

There’s an easy and understandable argument for using the printer you already have to print your 4x6 shipping labels. For most, that’s their existing inkjet or laser printer, printing onto 8 1/2″ x 11″ sheets of paper and folding them in half.

The downside with this is mostly waste. Typically, this includes half of the paper sheet going to waste, and ink or toner is consumed more frequently. With a thermal shipping label printer, no ink is used, and in some cases, you can acquire entirely free shipping labels on which to print.

Pair that with any actual volume, and I’ll bet dollars to barcodes that the math would make a thermal printer real attractive quickly.

The Best Shipping Label Printers

There are dozens of options on the market, depending on the budget and the volume of shipping labels you’ll need to print. I've broken down the list into the best printer for most folks, a WiFi alternative, the best roll-friendly printer, and the best non-WiFi and high-volume printers.

All of these printers are platform-agnostic, so any one of these could also be the best label printer for Mac or the best label printer for Windows.

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Having an excellent shipping label printer is nice, but to make your shipping processes sing, pair it with the best service for printing shipping labels. Check out our favorites

Best Shipping Label Printer for Most People

Rollo X1040 Wireless Thermal Label Printer

Buy from Rollo ($279)

I've long argued that the Rollo X1038 is the best bang for your buck. The Rollo X1040 belongs in this top spot because it's not just a superb printer–it's the successor to the X1038 featured below and does a great job carving out a spot in the WiFi-enabled thermal printer market, too. This is likely the best label printer for eBay sellers, Amazon sellers, or any small-to-medium business that ships product.

Adding Wi-Fi to an already excellent shipping label printer means putting it where it should be, even if there's no computer nearby. Skip the USB cables, the workstations, and everything else that was getting in the way. We think this is likely the best printer for small businesses and individuals. The Rollo X1040 nails wireless thermal printing, and for the price, you'd be hard-pressed to find anything better.

Honorable Wi-Fi Mention: FreeX Wireless Shipping Label Printer

FreeX Wireless Thermal Label Printer

Buy from FreeX ($299)

Before the Rollo X1040 was released, the FreeX was in a class of its own (check out my review here). After raising the price by a substantial amount (before any promotions or discounts), the FreeX started to look less attractive unless you're really into or need wireless printing. It's still a good unit, albeit not as quick over WiFi as the Rollo. Its defining capability is holding shipping labels inside itself, rather than out the back, creating a smaller footprint on your desk or work surface.

Best Shipping Label Printer for Low-Medium Volume Shippers with Limited Desk Space

One of the stalwarts in the industry, Dymo is known as the go-to for many users. Unlike the rest of the shipping label printers on this list, it’s easy to find Dymo printers, with the Dymo 4XL existing in most retail office supply stores across the United States and Canada. I’m a Dymo user (I have the 450 Turbo for addresses and SKU labels) and greatly enjoy the quality. The quality carries over into the larger 4″ x 6″ label size, too.

Under the category of address label printers, the 4XL prints just as well as the smaller units. Its larger size means it can hold larger address label rolls, too. If you're looking for dual-purpose, the 4XL could be the best address-label printer on this list.

The Dymo software is decent. It’s nothing I would write home about, so to speak, but I also believe that for most of us, we wouldn’t be using the Dymo software most of the time, if at all, anyway.

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Related: Once you have a Dymo, here's how to set it up quickly on a Mac.

My biggest qualm with the Dymo 4XL is the price. If you can find one new in the box from an authorized reseller, it's hard to beat the value you get from this internal-roll-fed thermal printer.

A potential downside for some: the Dymo 4XL shipping label printer doesn’t support feeding shipping labels from outside the printer like more commercial-oriented units like the Zebra ZP-450. Only label rolls that can fit inside the printer are supported, which takes larger, bulk-quantity label rolls off the supplies list, adding to the cost. If you often rock 1000-sheet rolls, grab yourself a holder and either of the Rollos on this list instead.

Best Shipping Label Printer For Low-Medium Volume Shippers

Rollo X1038 Thermal Label Printer

Buy from Rollo ($179)

I put the Rollo X1038 on the list not because it’s an underdog that’ll blow all these other printers away–it is, frankly–but because it’s just straight good, and a just straight good printer is often enough for a lot of folks. Its price is also hyper-competitive compared to the Dymo, so it’s hard not to look at it as a viable alternative.

At roughly 75% of the price of the Dymo 4XL and even less compared to some others, it’s an attractive entry point into the thermal-printing space. It’s also an exciting format in its rectangular shape and convenient feed mechanism (in the back, out the front). However, this also means that you’ll find yourself getting a holder of some kind for those with rolls, which adds about 30$ to the cost. The Rollo is designed for fan-fold shipping labels since they can sit nicely behind the printer without additional support or hardware.

The Rollo X1038 shipping label printer is compatible with every shipping solution that would work with anything else on this list, making it an excellent option for those that see the higher-priced printers on this list and have a hard time finding extra value in the higher-price tags.

Best Shipping Label Printer for High-Volume Shippers

The ZT series is a big boy, a chunk of a printer, but its heft and bulk translate into a real thermal printing machine. While it’s twice the price (most of the time) of the GC/GK-series Zebra printers, it’s also by far the most capable.

Side-loading of shipping label rolls is standard, as well as a blistering 6″/second print speed. For those doing the math at home, that’s one label per second. This shipping label printer also boasts a higher DPI print quality at 300dpi, meaning labels come with better detail, and those barcodes will be even more crisp, giving beaten-up barcode scanners less of an excuse to work right.

If you order your shipping labels by the 1000s, you’ll be pleased to see that 8″ rolls are supported. Specifically, for those that get their labels from UPS, the massive label roll they send you will fit snugly inside without issue. The ZT230 supports all the label feed formats: continuous, die-cut, hole, and black-mark.

I wasn’t joking when I said it’s a big one. At 20 lbs, it’ll need a nice, sturdy place to sit.


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