The Buy Box Cheat Sheet

One of the most mistifying, frustrating, and envied over components of selling on Amazon has always been, and probably always will be the Buy Box. If you're new to the party, it's that chunk of Amazon page to the right of the title and photo:

I may or may not be thinking about snagging this book.

The amount of traffic and engagement that little sliver of web page sees compares to the rest of the listing is dumb-founding. The vast majority of Amazon shoppers click those two magic yellow buttons and don't think about it beyond that. The seller that locks down the buy box–meaning the seller with the offer that Amazon deems most worthy–gets the majority of sales.

Given its prized nature, naturally we're all wondering how we land a spot in the Buy Box. The algorithm is a closely guarded secret, but cool dude Steven Pope over at My Amazon Guy posted this on LinkedIn a couple of days ago:

I won't spoil the fun–click the link or the image to see the post. You'll need to be logged in to LinkedIn to see a large version of it, though. This cheat sheeet walks you through every possible consideration they could think of that could affect one's ability to land the Buy Box, and ranked them by most likely to affect the odds.

Naturally we think of things like "lowest price" and "distance to customer" as being big influences. With enough years of data behind us all, collectively, there's no doubt the math is complex. Checking all the boxes and positioning yourself in the most competitive way helps immensely, but this resource has 14 different considerations. Some of them I never thought about as being potential factors.

Go check out the cheet sheet from My Amazon Guy here.

Last Updated: September, 10th, 2021 at 11:26 pm UTC
Johnathan Lyman

Johnathan Lyman



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